Hernaldo Sandoval
Principal Game UX Designer

Designing player experiences with clarity and depth.

15+ years across game UX, product design, systems thinking, and player-centered experiences.

About
I’m a game and product design leader with experience across major studios and globally recognized franchises. My work has focused on UX, systems, and player experience for products connected to Square Enix Montreal, Kabam, and PLAYSTUDIOS, including franchises such as Star Wars, Marvel, Tetris, and others.
My background sits at the intersection of game design, interaction design, and product thinking.
Experience
2025 — Present
UX Lead
FORMATION · Leading UX direction for a football management title in early development.
2023 — 2025
Principal Product Designer
PLAYSTUDIOS · Product and UX design work connected to Tetris mobile, with emphasis on product quality, systems, and player-facing experience.
2021 — 2023
Principal Product Designer / Head of UX
SQUARE ENIX MONTREAL / ONOMA · Led UX and player experience direction for multiplayer and game product initiatives, bridging design vision and execution.
2018 — 2020
Lead UX Designer
N3TWORK · Led UX design for Tetris mobile, covering research, flows, prototyping, and player-centered interaction design.
2016 — 2018
Senior Game Designer / Product Designer
Kabam · Worked on Marvel Realm of Champions and Marvel Contest of Champions, contributing to systems, features, and game experience design.
2014 — 2017
UX Designer
DeNA · Contributed to interface and UX design for mobile game experiences tied to major franchises including Star Wars.
2009 — 2013
Game Designer
GameRay · Early work in game design and interactive experiences, building a foundation across design, implementation, and production.
Contact
Reach out
LinkedIn linkedin.com/in/hernaldo-sandoval-40b80432
Email h3rnaldo@gmail.com