Falabella Deco Móvil.

Falabella Deco Móvil were one the first chilean mobile initiative in massive retail. Was developed by Advante Digital and won a prize as a Mobile App of the Year 2011 by the Interactive Advertising Bureau Chile (better know as IAB). My role there was the whole develop of the interaction maps and UI development in addition to visual design. Falabella promoted the application on different platforms, including television commercials and social networks.

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Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. -Jacob Nielsen.